And with it being so close to s-e-x, I really wasn’t sure how best to make use of it.
SX definitely made me think of sex, and you can even argue SX can be "pronounced" as sex, but wouldn't that just add to the number of possible endusers, and therefore potential value?
I've never been into x-rated domains but I would think we'd all love to own sex.ca, especially given the story behind sex.com. I'm not saying we'd all be willing to pay for sex.ca (no pun intended), but I assume we'd all love to own it.
The domain (SX) certainly isn't limited to porn either, but the porn industry is huge (in Quebec at least), and there's always been big money in porn. I know around 10 people who work(ed) for porn companies in Quebec, mostly in the IT, web, or marketing departments for MindGeek which owns PornHub (ps: they've been very hot water recently, due to a very damning NY Times story, but that's another story, which has essentially blown over already). I don't know any of the actresses/actors, unfortunately ... ... but these companies are huge and employ a ton of people in Quebec/Canada. Many of their employees have always worked from home, so I assume they employ people across Canada too.
There are also many Canadians companies with SX in their names already, and I think the X at the end is nice as it could stand for any word that begins with "ex", like "exploration", "exchange", etc. (stock exchange.CA, for example).
All that said, looks like the previous owner had it since year 2000 so he/she might have gotten a little tired of holding and figured they would finally cash in.
Does anyone remember if this domain had a BIN or make-offer setting at Sedo? I think someone out there is hunting for killer deals on LLs, and probably working the buyers down in price if maker-offer is set, and that this is the same person who bought YM.ca the other day. Both YM and SX recently sold for 4K USD and under, and both are now using Epik sale landers.