Topic: 2021 Ecommerce Trends Every Canadian Brand Needs to Know
Key takeaways (link below).
In Canada, 48% of Canadians report upping their online shopping during the COVID-19 pandemic, and 93% of consumers plan to continue or even ramp up the amount of online shopping they do.
For many, convenience comes down to how quickly they can receive their purchase. For some items, two-day shipping just won’t cut it anymore. Same-day delivery is expected to hit 25% of the last-mile market share by 2025, and customers will be willing to spend more for speedy service.
Some 32% of Canadian online shoppers have said reviews and other user-generated content influences their buying decisions.
In Canada, 42% of online shoppers prioritize retailers who can provide unique offerings.
For 46% of Canadian consumers, retailers who take steps to reduce or even offset their carbon footprints are going to be increasingly attractive. Compelling stories about brand efforts and innovations are going to capture the consumer imagination and, hopefully, their dollars.