I Still Think Local-Language Domains Get Dismissed Too Quickly (1.Viewing)

A lot of domain conversations still seem to assume that the “default smart choice” must be something English-first, even when the actual audience clearly isn’t. That’s why I think local-language domains still get dismissed too quickly in end-user discussions. I’m not saying they’re the right fit for every brand, obviously, but in markets where language fit and memorability matter more than international neutrality, they often make more sense than people give them credit for.

Curious whether others here are seeing more genuine end-user use cases now, or whether most demand is still mainly investor-side.

.de is a shining success story

Eric said:

.de is a shining success story

Click to expand...

Exactly. .de is deeply used by real businesses, local services, media, shops, and organizations. That is what makes a local extension strong.