Beyond.com: Are Alternative Extensions Worth The Risk For Your Brand? (1.Viewing)

Rubik’s Cubes, Beanie Babies, and glam rock might not have survived the test of time. However, one thing from 1985 has: the .com domain extension. The most recognizable extension around, .com, was one of the first six launched back in the ’80s – alongside .org, .edu, .gov, .mil, and .net – quickly becoming the most trusted and recognized extension for businesses of almost all kinds.

Despite a glut of new extensions jostling for position, .com remains the most credible TLD (top-level domain). AtomRadar research shows that 70% of consumers place implicit trust in .com domain websites — and that trust is crucial in converting visitors into customers.

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