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Sensational Spelling: Variants on Generic Keyword Domains Growing in Popularity
Simply put, sensational spelling involves a number of techniques to generate variant keyword spellings, such as removing vowels (“Tumblr”), repeating characters (“Digg”), or replacing characters with ones that have similar pronunciations (“Playskool”).
Read more: Sensational Spelling: Variants on Generic Keyword Domains Growing in Popularity | Strategic Revenue - Domain and Internet News