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2024 In Review: A Transformative Year for Atom.com
https://www.atom.com/blog/2024-in-review-a-transformative-year-for-atom-com/Key Highlights:
- Over 40% of domain sales were directly attributed to paid ads on channels like Google, LinkedIn and X, including several six-figure domain sales. This demonstrated the power of precision marketing and its ability to drive meaningful results.
- LinkedIn ads were particularly effective in engaging top executives and entrepreneurs, proving their value despite higher costs.
- We were honored to be featured in Google’s case study, with our innovative use of Google’s Beta Ad products highlighted at the Google Digital Export Growth conference.
- Our Black Friday campaign brought fresh thinking to domain sales, delivering nearly a threefold increase in sales during the event.