Esdiel
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The "Staples Center" in LA is getting a new name: "Crypto.com Arena"
Interesting to see how the new name includes a domain name. They could have just called it the "Crypto Arena", but clearly they saw the value of including the domain extension in the name.
I'm not sure any other arena or stadium brands themselves this way, but I bet we'll see more companies follow suit eventually. Times are changing... companies/people are coming to realize that domains are your brand, and if you don't own the matching domain, then you don't really own your brand.
Interesting to see how the new name includes a domain name. They could have just called it the "Crypto Arena", but clearly they saw the value of including the domain extension in the name.
I'm not sure any other arena or stadium brands themselves this way, but I bet we'll see more companies follow suit eventually. Times are changing... companies/people are coming to realize that domains are your brand, and if you don't own the matching domain, then you don't really own your brand.