Don’t use a funky spelling in your domain name (1.Viewing)

It might come back to bite you.

Earlier this month, The Financial Times wrote a story about an asset management firm that changed its name from Aberdeen to Abrdn. Apparently, the company’s CEO made the switch partly because the Aberdeen.com domain he wanted was in use by another company.

An outside marketing firm warned him against dropping the vowels and wanted its name disassociated with any rebranding.

Indeed, dropping the vowels was a mistake. (That CEO is no longer with the company.)

Read more: Don't use a funky spelling in your domain name - Domain Name Wire | Domain Name News

There are lots of successful sites using branded misspells, it just depends on if its memorable.

You can brand something with a tagline like one I registered.




I even put up a Mock Website to see how it could be used: Priide.com

There certainly are successful ones out there, but now you have to educate the public instead of it being intuitive, and that takes time and money too.

I think the double i dots look like umlauts as if it were some German thing, from a quick glance or from a distance you might think Prüde ?

rlm said:

I think the double i dots look like umlauts as if it were some German thing, from a quick glance or from a distance you might think Prüde ?

Click to expand...

Did you check out the mock Website?

I am more leaning to Priide inclusive as the slogan.
In other words, no need to keep adding letters to LGTBQ++ just say Priide with a window sticker, it means everyone is welcome.

The stickers are in the Priide store: Priide Store





When done right a misspell can become a brand... think Tumblr and the likes.