https://www.atom.com/radar/domain-name-data-and-insights/
- .com domains are the #1 most credible in the eyes of your customers.
- Familiarity varies across alternative extensions: 51% of consumers are familiar with .co domains.
- Tech-employed respondents are more familiar with .io and .ai domains (.io — 77%; .ai — 89%).
- 77% of consumers say trust is damaged when other brands use the same name at a different domain extension.
- 35% of people say the presence of a hyphen impacts trust in a website.
- 77% of consumers consider exact match domains important.
- Add-on words impact trust for 78% of consumers.
- 73% of investors say that a single-English-word domain helps significantly or is a major factor in securing funding.