Noon.com let a domain expire, failed to win it back in cybersquatting case (2.Viewing)

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Company’s cybersquatting claim fails for domain name it let expire.


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Noon, a popular ecommerce site in the United Arab Emirates, has lost a cybersquatting dispute it filed against the domain name noon.ae. (.Ae is the country code domain for the United Arab Emirates.)

Noon.com let a domain expire, failed to win it back in cybersquatting case - Domain Name Wire | Domain Name News
 
I have a feeling it's gonna get expensive to hold on to the domain, a UDRP is only the beginning if someone is determined to get the domain back.
 
They would file UDRP than buy the domain:

Take a look at this case involving: btsa.com
According to the Complaint, the Complainant spent about EUR 90,000 each year on marketing and promotion of the trademark until the last three years. In the last three years, the annual expenditure has been around EUR 300,000.
WIPO Domain Name Decision: D2018-1726
 

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