I have been seeing this registrar on the whois lookup lately but didn't know it was a recent rebrand. What boggles my mind is how could anyone think 10dollar was a good brand. I suppose it communicated something about prices but otherwise not a long term solution.
Still remember feeling slightly off when asked what "godaddy" charges were, that brand name took a bit to warm up to
Anyone know how many Canadian based registrars there are?