So it looks like Cantilever Racking Systems Cantilever.com from Toronto switched to Rack.ca
They still own the .com and forward it to Rack.ca
What a phenomenal us of a .ca!!!
Was also mentioned here:
-
Registrar Sponsors: 
.. CanSpace.ca 
.. FullHost.com 
.. HostPapa.ca 
.. WHC.ca
Cantilever.com switches to Rack.ca (1 Viewing)
- Topic Starter MapleDots
- Start date
- Replies: Replies 35
- Views: Views 4,385
So it looks like Cantilever Racking Systems Cantilever.com from Toronto switched to Rack.ca
They still own the .com and forward it to Rack.ca
What a phenomenal us of a .ca!!!
Was also mentioned here:
Conversed with the owner Kevin, he seems like a very nice individual.
He said purchasing rack.ca was the best investment he has ever made.
He truly understands the value of a one word .ca brand and I have a feeling he will skyrocket past his competitors with such an incredible brand name.
He said purchasing rack.ca was the best investment he has ever made.
He truly understands the value of a one word .ca brand and I have a feeling he will skyrocket past his competitors with such an incredible brand name.
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MapleDots said:
I totally agree, and both Rack.ca and Hush.ca illustrate entrepreneurs who clearly understand the current marketplace, and what it will take to succeed in the future.
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Spex said:
I contacted him wanting to sell reallyreallyreallycumfypillowsandmattresses.ca and he told me to pound salt.
aactive
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MapleDots said:
Not to be a contrarian here, but the domain is only a small part of a business's success, as I'm sure you can attest to. It is great to have a short domain that matches your brand (or improves it), but now they have to do the other 98% of the heavy lifting that decides if their business flourishes.
Esdiel
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aactive said:
I agree you can't just sit on your hands after acquiring a premium domain. That's a given, but I still think the domain is a big (even huge) part of your potential future success. Many different benefits come with having a premium domain, including, but not limited to:
"1) Better brand credibility;
2) Better pricing from suppliers; and
3) SEO benefits."
Check out this guy's story on how he put it all on the line to buy a 400K domain, and how it turned out for him. It didn't come easy, and I don't even like the domain that much, but it's a good example of what's being discussed here:
https://twitter.com/jonathanvolk/status/1362515601135046658
James Iles recently did a story on him too, which includes the content of the tweet above:
https://www.jamesnames.com/2021/02/...business-an-entrepreneur-reveals-their-story/
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I think there are lots of very successful businesses running on a mediocre brand & domain. And they may be content to take it easy and continue on as is. However those that want to take their business to the next level understand that a premium brand and domain can often be the secret sauce needed.
aactive post_id=5135 time=1614360108 user_id=21 color=#008000 said:
I think Kevin has a pretty successful business already but there are 3 big players and hopefully with the aid of rack.ca we will see them surpass the big 3 in the future.
rlm said:
He sure did. I’m very surprised that the previous owner of racks.ca contacted him knowing he was the end user for rack.ca and still sold it for so cheap to him.
I was on rack.ca and was looking at the testimonials. Yes, I have some free time tonight.
I happen to notice that one of the reviews is from a “Tony Montana”. Scarface anyone?
Interesting comment that asking xx,xxx or xxx,xxx values for .ca will destroy the use of end users grabbing short brandable .ca names.
I can partly see the point, but the other thing I wonder is what's the alternative? Short brandable .com's go for xxx,xxx to xx,xxx,xxx now, IF they aren't already being used. Are companies here going to start using .io or .co? Cheaper than .com but still not cheap for good words. Or do you just go with a made up word or two word term? We've already seen that businesses with motivation and resources will pay xx,xxx to xxx,xxx for a good .ca, the most recent example how pleased the buyer was of Hush.ca, even saying he would have paid more. Geez you start a company with a short generic word name, plan to do multi millions of dollars in business and compete with others, and the exact domain name matching your business name shouldn't be valued xx,xxx or higher??
You think of the value of a great domain to a business, then you look at the values of other things:
- Digital NBA top shot cards selling for $200,000 US plus for one card, not even a year old
- Beeple and other NFT art selling for xx,xxx up to the recent Beeple sale of $6.6 million
- JP Morgan fined almost a billion dollars for spoofing precious metals markets. A billion dollars gone in a fine just like that!
- One bitcoin $62,000 CAD today
- How much is one Superbowl ad in current times?
I see super high values placed on things and companies spending money on fines and wasted ventures that will never give any return, when in a lot of cases you can see how much more valuable a great domain can be to the right company.
It is funny the frivolous things people will spend a lot of money on with no thought, and then things like domain names where they turn super cheap all of a sudden.
I can partly see the point, but the other thing I wonder is what's the alternative? Short brandable .com's go for xxx,xxx to xx,xxx,xxx now, IF they aren't already being used. Are companies here going to start using .io or .co? Cheaper than .com but still not cheap for good words. Or do you just go with a made up word or two word term? We've already seen that businesses with motivation and resources will pay xx,xxx to xxx,xxx for a good .ca, the most recent example how pleased the buyer was of Hush.ca, even saying he would have paid more. Geez you start a company with a short generic word name, plan to do multi millions of dollars in business and compete with others, and the exact domain name matching your business name shouldn't be valued xx,xxx or higher??
You think of the value of a great domain to a business, then you look at the values of other things:
- Digital NBA top shot cards selling for $200,000 US plus for one card, not even a year old
- Beeple and other NFT art selling for xx,xxx up to the recent Beeple sale of $6.6 million
- JP Morgan fined almost a billion dollars for spoofing precious metals markets. A billion dollars gone in a fine just like that!
- One bitcoin $62,000 CAD today
- How much is one Superbowl ad in current times?
I see super high values placed on things and companies spending money on fines and wasted ventures that will never give any return, when in a lot of cases you can see how much more valuable a great domain can be to the right company.
It is funny the frivolous things people will spend a lot of money on with no thought, and then things like domain names where they turn super cheap all of a sudden.
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