Cantilever.com switches to Rack.ca

Nafti

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To have the .com forwarding to .ca is amazing. To be honest, I have seen it the opposite way around many times but this is great for the .ca.
 

MapleDots

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Conversed with the owner Kevin, he seems like a very nice individual.

He said purchasing rack.ca was the best investment he has ever made.

He truly understands the value of a one word .ca brand and I have a feeling he will skyrocket past his competitors with such an incredible brand name.
 

Spex

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That's awesome and good on you for trying to reach out. Was he receptive to someone calling him about a domain purchase?
 

DomainRecap

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MapleDots said:
He truly understands the value of a one word .ca brand and I have a feeling he will skyrocket past his competitors with such an incredible brand name.

I totally agree, and both Rack.ca and Hush.ca illustrate entrepreneurs who clearly understand the current marketplace, and what it will take to succeed in the future.
 

DomainRecap

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Spex said:
That's awesome and good on you for trying to reach out. Was he receptive to someone calling him about a domain purchase?

I contacted him wanting to sell reallyreallyreallycumfypillowsandmattresses.ca and he told me to pound salt.
 

aactive

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MapleDots said:
Conversed with the owner Kevin, he seems like a very nice individual.

He said purchasing rack.ca was the best investment he has ever made.

He truly understands the value of a one word .ca brand and I have a feeling he will skyrocket past his competitors with such an incredible brand name.

Not to be a contrarian here, but the domain is only a small part of a business's success, as I'm sure you can attest to. It is great to have a short domain that matches your brand (or improves it), but now they have to do the other 98% of the heavy lifting that decides if their business flourishes.
 

Esdiel

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aactive said:
Not to be a contrarian here, but the domain is only a small part of a business's success, as I'm sure you can attest to. It is great to have a short domain that matches your brand (or improves it), but now they have to do the other 98% of the heavy lifting that decides if their business flourishes.

I agree you can't just sit on your hands after acquiring a premium domain. That's a given, but I still think the domain is a big (even huge) part of your potential future success. Many different benefits come with having a premium domain, including, but not limited to:

"1) Better brand credibility;
2) Better pricing from suppliers; and
3) SEO benefits."

Check out this guy's story on how he put it all on the line to buy a 400K domain, and how it turned out for him. It didn't come easy, and I don't even like the domain that much, but it's a good example of what's being discussed here:

https://twitter.com/jonathanvolk/status/1362515601135046658

James Iles recently did a story on him too, which includes the content of the tweet above:

https://www.jamesnames.com/2021/02/...business-an-entrepreneur-reveals-their-story/
 

Spex

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DomainRecap said:
I contacted him wanting to sell reallyreallyreallycumfypillowsandmattresses.ca and he told me to pound salt.

Well there's your problem. It's a family brand
 

MapleDots

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wrong topic, this is about racks.ca


Crap did I say racks.ca instead of rack.ca ?


*SCRATCH* *SCRATCH* *SCRATCH*


Surprise, Kevin owns both
 
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rlm

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I think there are lots of very successful businesses running on a mediocre brand & domain. And they may be content to take it easy and continue on as is. However those that want to take their business to the next level understand that a premium brand and domain can often be the secret sauce needed.
 

MapleDots

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aactive post_id=5135 time=1614360108 user_id=21 color=#008000 said:
Not to be a contrarian here, but the domain is only a small part of a business's success, as I'm sure you can attest to. It is great to have a short domain that matches your brand (or improves it), but now they have to do the other 98% of the heavy lifting that decides if their business flourishes.

I think Kevin has a pretty successful business already but there are 3 big players and hopefully with the aid of rack.ca we will see them surpass the big 3 in the future.
 

MapleDots

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From my email interview with Kevin Ausman from Rack.ca


Kevin from Rack.ca said:
Believe it or not I paid $x,xxx for rack.ca, and rack.com was available for $xxx,xxx at the time. Now some rich blockchain guy owns/leases rack.com and I no longer have to worry about a competitor steam rolling my .ca site with the rack.com name. I was recently contacted by the owner of racks.ca and purchased that domain for $xxx, so that being said the low hanging fruit will sell quickly, you start looking for $xx,xxx or $xxx,xxx values for .ca domains it will destroy the growth of end users grabbing short brand-able .ca names (and I know there are many great meaningful xxxx.ca domains still available).

To finish, I have to say that my smartest business decisions was purchasing a brand able name like rack.ca, we are now one of the most recognized brands in our industry in Canada and we are no where near the same large size of the existing top 3 similar companies in Canada. Can't wait to get our brand in a NHL arena too lol.



This is published with Kevin's permission

Kevin from Rack.ca said:
Sure go ahead and use my response
 

MapleDots

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Kevin from Rack.ca said:
To finish, I have to say that my smartest business decisions was purchasing a brand able name like rack.ca, we are now one of the most recognized brands in our industry in Canada and we are no where near the same large size of the existing top 3 similar companies in Canada. Can't wait to get our brand in a NHL arena too lol.
 

Eby

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MapleDots said:
From my email interview with Kevin Ausman from Rack.ca

Wow.. Thanks for sharing. Great dig!!
 

Eby

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MapleDots said:
From my email interview with Kevin Ausman from Rack.ca
Kevin from Rack.ca wrote:
Believe it or not I paid $x,xxx for rack.ca, and rack.com was available for $xxx,xxx at the time. Now some rich blockchain guy owns/leases rack.com and I no longer have to worry about a competitor steam rolling my .ca site with the rack.com name. I was recently contacted by the owner of racks.ca and purchased that domain for $xxx, so that being said the low hanging fruit will sell quickly, you start looking for $xx,xxx or $xxx,xxx values for .ca domains it will destroy the growth of end users grabbing short brand-able .ca names (and I know there are many great meaningful xxxx.ca domains still available).

Wow.. Thanks for sharing. Great dig!!
 

rlm

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Wow he got a smoking deal on both those domains too.
 

Nafti

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rlm said:
Wow he got a smoking deal on both those domains too.

He sure did. I’m very surprised that the previous owner of racks.ca contacted him knowing he was the end user for rack.ca and still sold it for so cheap to him.

I was on rack.ca and was looking at the testimonials. Yes, I have some free time tonight. :) I happen to notice that one of the reviews is from a “Tony Montana”. Scarface anyone?
 

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Interesting comment that asking xx,xxx or xxx,xxx values for .ca will destroy the use of end users grabbing short brandable .ca names.

I can partly see the point, but the other thing I wonder is what's the alternative? Short brandable .com's go for xxx,xxx to xx,xxx,xxx now, IF they aren't already being used. Are companies here going to start using .io or .co? Cheaper than .com but still not cheap for good words. Or do you just go with a made up word or two word term? We've already seen that businesses with motivation and resources will pay xx,xxx to xxx,xxx for a good .ca, the most recent example how pleased the buyer was of Hush.ca, even saying he would have paid more. Geez you start a company with a short generic word name, plan to do multi millions of dollars in business and compete with others, and the exact domain name matching your business name shouldn't be valued xx,xxx or higher??

You think of the value of a great domain to a business, then you look at the values of other things:

- Digital NBA top shot cards selling for $200,000 US plus for one card, not even a year old

- Beeple and other NFT art selling for xx,xxx up to the recent Beeple sale of $6.6 million

- JP Morgan fined almost a billion dollars for spoofing precious metals markets. A billion dollars gone in a fine just like that!

- One bitcoin $62,000 CAD today

- How much is one Superbowl ad in current times?

I see super high values placed on things and companies spending money on fines and wasted ventures that will never give any return, when in a lot of cases you can see how much more valuable a great domain can be to the right company.

It is funny the frivolous things people will spend a lot of money on with no thought, and then things like domain names where they turn super cheap all of a sudden.
 
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