Crypto.com Arena (11.Viewing)

Esdiel · Dec 1, 2021

The "Staples Center" in LA is getting a new name: "Crypto.com Arena"

Interesting to see how the new name includes a domain name. They could have just called it the "Crypto Arena", but clearly they saw the value of including the domain extension in the name.

I'm not sure any other arena or stadium brands themselves this way, but I bet we'll see more companies follow suit eventually. Times are changing... companies/people are coming to realize that domains are your brand, and if you don't own the matching domain, then you don't really own your brand.

https://twitter.com/x/status/1460840630779887616

domains · Dec 1, 2021

what an advertisement for crypto.

I wonder if they will be able to keep up the payments for the full 20 years.

DomainRecap · Dec 1, 2021

People are already calling it "The Cryp" and thereby bypassing any inadvertent word-of-mouth branding.

So expect the Lakers and Kings announcers to saying "Crypto.com Arena" about a hundred times a game, as required by their contract.

domains · Dec 1, 2021

Plus all the video shots outside and inside of the stadium will show the Crypto.com logo, so imo will make a big impression when people see it over and over. Still a lot of people who haven't bought their first crypto yet.

DomainRecap · Dec 1, 2021

domains said:
Still a lot of people who haven't bought their first crypto yet.

For the vast majority of people, there is no reason to.

Its primary use is still for illegal activities like extortion, fraud, tax evasion and money laundering, which is becoming a serious problem due to Bitcoin kiosks. Gang bangers are loading those ATM-bitches up with cash like mad.

https://www.cnbc.com/2021/11/09/bitcoin-atms-criminals-target-cryptocurrency-transactions.html

MapleDots · Dec 1, 2021

DomainRecap said:
People are already calling it "The Cryp"

or the crypt

Develop · Dec 1, 2021