Dan.com acquired by Godaddy (1.Viewing)

This is horrible news and yes, you can say goodbye to the 9% commission and possibly to Dan itself, as I could see GD buying the company just to "amalgamate it with Afternic" as that route is pretty clear from the interview I read with Paul Nicks. It's all "Afternic, Afternic, Afternic" and virtually nothing about Dan.

How I see it progressing:

1) A change to 20% commission in the coming months due to "alignment with the current GD fee structure".
2) A slow merge with Afternic, with the distinct possibility of adding Dan features and automation to the Afternic network and potentially shutting Dan down (i.e. "merging the two entities into a dynamic new aftermarket engine").

Monopoly control is always bad news and it looks like GD is going to flash their wallet at all the domain aftermarket competitors and see who's greedy enough to take the bait.

Apparently the Dan owners were looking to get paid, after shoveling us all that happy horseshit about "becoming a registrar" and "system improvements" they just took the money and ran, leaving their customer base locked in with GoDaddy. Very disappointing, as I thought they actually liked being in business, and were better than that.
 
For me it's too early to tell, but I suspect things will probably degrade a bit because GD moves slow and has no pressure to speed things up at all. But I'm hoping we can somehow get the best of both worlds.

Would be nice if GD could introduce a new commission structure (even though it doesn't look like it now) where if a buyer comes directly to our BIN lander then we pay a lower commission because GD/Afternic isn't involved at all.

But at the end of the day, this is a great move by Reza and the other Dan owners. The goal of pretty much any startup is to exit with a great payday
 
Spex said:
But at the end of the day, this is a great move by Reza and the other Dan owners. The goal of pretty much any startup is to exit with a great payday
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And that's the big problem with today's society. The only reason people want to build anything is to sell it off as quickly as possible to a bigger fish, thus screwing their customer base and ensuring a closer-to-monopoly business environment.

Naturally, this also lowers customer trust in new startups (like deciding whether to get invested in a Netflicks series Season 1 :D ) thus giving the advantage to the established near-monopolies/oligopolies and making it even tougher on new businesses. It's a vicious cycle that ends in monopoly control.

It wasn't always this way, and not that long ago, many entrepreneurs actually wanted to own and operate a business over the long term.

Now we're living in a "Take The Money and Run" environment.
 
I get what you're saying, but when a big player shows up with a bag of cash, it's hard to say no

I don't know any of the people involved, but maybe they'll use this money to start a passion project or a charity, or spend more time time with their family, etc..
 
Always had my own landers until dan.com came around. No way will I EVER pay more than 10% commission so my decision here is pretty easy. Mess with the commission structure and my domains move back to my lander, simple as that.

For anyone who wants to know how simple it is just point your domain to:

MyLander.com/?buy/mydomain.com

Anything after the question mark is ignored by the browser so you have a great selling URL’s on a single lander. Now put up a simple inquiry form and negotiate your own payment. Simple as that and 0% commission.

I like that dan handles everything and I am willing to part with the 9% for that but over 10% and it is much more profitable to keep it in house which I did for 20 years.

Will dan/godaddy retain my business?

We will see, the answer is simply measured in percentage points
 
I believe it'll take 1 year or more for them to shut down DAN and until then it will stay the same with commission and support. Take a look at what happened with Uniregistry. We're just starting to see the same features implemented on GoDaddy and Afternic 2.0 is not even there yet.

Alter had a great potential to fill the gap but the so called buyer disappeared. No longer active on Twitter / NP.
 
MapleDots said:
https://twitter.com/x/status/1541742952799735810



Ohh man, there goes the end of 9% commission

There is no way in the world Godaddy will continue that!!



Good thing the NEW DN.ca marketplace is coming for Canadians with 0% commission!
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I can see them keeping the 9% as part of and "elite domainer package" only $249 per year. Joking aside there is no way godaddy the "king of upsells" would keep the 9% commission.
 
dancarls said:
I can see them keeping the 9% as part of and "elite domainer package" only $249 per year. Joking aside there is no way godaddy the "king of upsells" would keep the 9% commission.
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I use the 5% commission a lot when I ask a client to purchase through dan.com

I used to pay 3% for credit card processing to the 5% made sense for full service.

Everything about this acquisition sucks for domainers.
 
MapleDots said:
Always had my own landers until dan.com came around. No way will I EVER pay more than 10% commission so my decision here is pretty easy. Mess with the commission structure and my domains move back to my lander, simple as that.

For anyone who wants to know how simple it is just point your domain to:

MyLander.com/?buy/mydomain.com

Anything after the question mark is ignored by the browser so you have a great selling URL’s on a single lander. Now put up a simple inquiry form and negotiate your own payment. Simple as that and 0% commission.

I like that dan handles everything and I am willing to part with the 9% for that but over 10% and it is much more profitable to keep it in house which I did for 20 years.

Will dan/godaddy retain my business?

The answer is simply measured in percentage points
Click to expand...
My feelings are pretty much the same.
 
I hope Dan stays the same for at least a few more months.

I hate using Afternic, they should either switch to the Dan format or the Uniregistry format.

The 10% commission threshold is also hard for me to go over.

If Dan just gets rolled into Afternic or commissions go above 10%, I'm back to using my own landers.
 
And the entire business purpose of Dan was to be the "discount domain sales venue" and undercut the big boys, while using 'bots and a streamlined system to lower costs. Dan has much less inherent traffic and the customer actually does work at Dan, as opposed to GoDaddy who performs all the registration tasks, so why in the hell would anyone pay GD-commission rates to list at Dan?

Part of me believes that GD will merge Dan into Afternic and like the "partnership" BS, the rest is just more PR-speak to calm the natives.
 
Dan is doomed

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I’m liking this GD branding on the Dan landers.

1657824382039.png
 
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It’s not 20% yet. Might as well stay there and take advantage of the GD logo in the meantime.

I’m keeping faith they’ll keep dan alive and as is but I’m prepared to be disappointed too.
 
Esdiel said:
It’s not 20% yet. Might as well stay there and take advantage of the GD logo in the meantime.

I’m keeping faith they’ll keep dan alive and as is but I’m prepared to be disappointed too.
Click to expand...

Am keeping them at Dan for now, I will give them the benefit of the doubt.
 
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