What Spot noticed with Spot.xyz and their customers:
Spot Company noticed that using the Spot.xyz domain had a negative impact on their brand.
Despite not having the same sentiment internally, they received feedback from users, and here is what they found.
Their users said that using the .xyz domain was unprofessional, and they preferred to use an app with a different URL.
This came as a shock to them as they did not believe the domain would significantly impact how they were perceived.
Also, further investigation revealed that the association of sites using the .xyz domain with malicious sites was common among users, webmasters, and site administrators.
The significant negative perception of the .xyz domain led Spot Company to switch its domain name to improve its brand image and user perception.
