- Nov 4, 2020
By now most of you know that DuckDuckGo.com is a google based privacy search engine. They use the google infrastructure but stirp out any part that would compromise privacy and security in your search.
However the duck.com domain was owned by google and always forwarded to google search very much frustrating the owners of DuckDuckGo. The Duck.com domain made it's way to Google, after it acquired On2 Technologies (previously known as The Duck Corporation) back in 2010. In late 2018 (after 8 long years) Google relented and transferred Duck.com to DuckDuckGo. We are all inclined to say what a kind gesture from Google but the reality of the situation is Google needs small competitors to meet with EU antitrust legislation. Having duck.com point to google would surely have caused more headaches for Alphabet.
Since 2018 the duck.com domain has simply forwarded to DuckDuckGo.com leaving some of it's user base frustrated that such a great domain name has never been fully utilized. Sure it's a quick way to get to DuckDuckGo.com but anyone would argue that a full rebrand to duck.com is the best use of the domain.
Today we see the beginning of a new email service by DuckDuckGo which allows users to get MyName@duck.com email addresses without having to switch email providers. DuckDuckGo promises to strip out all privacy related items and forward your email to your regular gmail, outlook, yahoo etc inboxes.
In theory it is a great way for DuckDuckGo to get their feet wet without having to actually host email and getting into giant server farms.
The link above will explain the new email service but the exciting part about this for domainers is to finally see a great domain like duck.com be put to use.