Generic .ca (1.Viewing)

Would you agree that a generic business domain like Sunglasses.ca [just an example] or even Insurance.ca would not sell for nearly as high a price as it did ten years ago?
I think you could wait a long time to get even $10k for Sunglasses.ca. Yes there will be exceptions if there is a buyer anxious for it so save your specific examples. I just think buying Sunglasses.ca ten years ago at $5k I would have been very happy. Today I would not do it.

First of all welcome bluegill

Sunglasses is not the greatest example because very few people or businesses would use it as the their main website. You are narrowing down the end user to one business therefore I would not aggressively pursue it for my own portfolio.

That said, if it were mine would I sell it for 5k?
Not a chance, it is still a category killer and in the right hands commands a much higher selling price.

Now when you take a term like red (one of mine) for instance you can apply it to a broad base of uses. It can imply sale, deal, company name, etc. For domains like that you hold for the right end user or you develop it yourself. The domaining game is not about rushed decisions, it is about carefully considering the end use. They do not make good one word .ca domains anymore and domainers spend years accumulation the right names. We spend more money than most people realize and most of us are savvy enough to understand that one does not rush the sale of a one word .ca

Welcome aboard.

bluegill said:

or even Insurance.ca would not sell for nearly as high a price as it did ten years ago?

Click to expand...

insurance.ca - write your own paycheck

Yes, true generics are much less in demand today, due to both changes in business styles and Google adapting their search engine algorithm to virtually get rid of domain keywords (as well as parking revenues), but as Maple stated, just because a domain is generic doesn't mean it can't be used as a brandable.

And also, something generic that describes a truly key business segment (Insurance.ca) would still bring in the cash, while others (Sunglasses.ca) would not be in demand at all.

But overall, yes, generic domains have tumbled in value from their market height and I don't seem them ever going back up. The world has changed.

I would not be to fast to write off sunglasses.ca that business is worth a mint and for some of the higher end brands a generic forwarding domain can be worth some good money.

insurance we do not have to talk about because the answer is pretty obvious.

Ten years makes a huge difference in the domaining industry and things change continuously, there will be increases and decreases in values but when you factor in availability the pot is getting smaller. As domains are put to use the availability of one word domains gets less with each passing year. Availability is everything and I cannot see any other trend but up for good one word .ca domains. All you have to do is look at the TBR auctions every week to see this. Domains are selling at wholesale for higher amounts than I have seen them in a long time. Using that as a marker you can see things are changing for .ca

I will keep buying them and I have no difficulty spending money on them knowing that they are an investment and as with all investments time is your friend.

MapleDots said:

All you have to do is look at the TBR auctions every week to see this. Domains are selling at wholesale for higher amounts than I have seen them in a long time. Using that as a marker you can see things are changing for .ca.

Click to expand...

This trend is entirely pandemic-related and once people go back to work post-vaccine, including a half-million government employees sitting at home collecting full pay for doing virtually nothing (we have many family members at CRA, Health Canada, and RCMP/CSIS), you will see this trend reverse itself to some extent.

It's happening with everything from the stock market to Bitcoin and it is NOT going to end well for the vast majority:

https://www.cnbc.com/2020/09/21/man...rading-in-pandemic-few-will-be-a-winners.html

Bored at home, many people are turning to the stock market and dabbling in day trading for entertainment and profits.

However, most individual investors do not have the wealth, the time, or the temperament to make money and to sustain the losses that day trading can bring, according to financial experts.

Day trading has become very popular worldwide since the onset of the coronavirus pandemic. Activity has “increased dramatically” in the first quarter of 2020 compared with 2019, according to data analyzed by Cerulli Associates. TD Ameritrade reports that visits to its website giving instructions on trading stocks have nearly quadrupled since January. Meanwhile, trading apps like Robinhood are seeing a surge in business.

Idle hands are the devil's workshop.