Germany takes over Uniper Gas - Why is this domain news? (1.Viewing)

Read more: Germany takes over Uniper for $8 billion in rush for winter gas




So why is this in domain news?

Look at their website address!!





Yes you saw right its: uniper.energy

The new extensions are getting adoption by rather large companies and that will fly in the face of Rick Schwartz's tweets claiming .com will always be king.

That may be true (probably is) but it will surely be a smaller watered down monarchy.

They own the UniperEnergy.com as well. Good brand name.

silentg said:

They own the UniperEnergy.com as well. Good brand name.

Click to expand...

True, but notice it forwards to Uniper.energy that is pretty big news for domains with companies shifting to the new TLD's.

In this case even UniperEnergy.de forwards to uniper.energy

I think there is a little bit of a shift happening

Yea there is.

c-venturesfund.com rebrands to http://c.capital

Vernier.com rebranding to http://Vernier.science

USVoteFoundation.org chooses http://US.vote domain name

from
https://twitter.com/dommunity/

There's bad rebranding ones too:
TheLegalCapsule.com rebranding to http://Contractzy.io