It goes directly to the Hyundai section of the goauto website and I was surprised to se Hyundai actually using an outside service that provides services for other manufacturers as well.
Goes to show that you can take a premium domain and add a prefix or suffix and still have a great domain.
I had talked about this with TheRed.ca as well. They took a premium domain, added a short prefix and it still looks great.
Reminds me of how Florida's official government/state website is MyFlorida.com.
They even include the domain on their license plates... so they're sort of stuck with it now, lol. Of course they could always still buy Florida.com and forward it to MyFlorida.com but I doubt they will.