A brokerage platform or process that allows buyers to have ridiculously low offers placed in front of domain owners is a flawed platform IMHO. Part of what a professional broker should be doing is educating the buyer client about realistic budgets for premium domains, which clearly did not happen here. Then again, for $69 "brokerage" help, you get what you pay for... ;+)
That's a good point, but, probably a bit unfair too because they are two
completely different models that are geared towards two completely different audiences. I'm usually the last one to defend GoDaddy, but there are probably a LOT of broker inquiries coming in for domains that a specialty broker can't really justify working on based on a commission alone, and thus
need to charge an engagement fee to justify it.
If you're a broker that only works on at least mid-5 and 6+ figure domains, then you get the choice to turn down or accept individual cases.
But obviously many inquiries are from people with a small budgets so that model would never work, and these people would then go unserviced. With GoDaddy's market dominance, I can only imagine that they must collect $69 every minute of the day offering this service.
It's kind of like a payday loan. Everyone's horrified to see that interest rates are supposedly so high, but no bank wants to serve those people either. And the interest rates are actually not that high, its the initial effort, like the application fees and background checks that end up being a big chunk of the expense, and clearly those things require time & effort & costs that need to be recouped.
So in both cases, you've got small time people that no one wants to serve. Asking that $69 engagement fee seems, in all honesty, pretty reasonable - assuming you get a knowledgeable broker. Even if it is as simple as having the broker set some reasonable expectations, that's a $69 lesson that is probably worth it to the buyer.
@jamesiles - Just how many brokers work under the GoDaddy network? I'm always surprised how many different names I get emailing me from GoDaddy. Not sure if that's due to turnover? Or just a large number of brokers.
@MaiTaiMan - Just out of curiosity, do you ever charge any engagement fee if the domain is too low in value to justify working on? Or a flat fee? Or do you just turn them down?