Last year, Google opened up registration to its ‘.new’ top-level domains to third-parties so that companies could take advantage of a new way of getting people to use their services faster. They also created a bunch of their own, allowing you to quickly jump into several Google services just by typing things like docs.new, sheets.new, slides.new, etc. into the browser.
https://chromeunboxed.com/google-dot-new-domains-chromebook-shortcuts
