yeah, I vaguely remembered hearing something about that but dismissed it as a stupid idea and never thought of it again. Glad to hear Google spent millions of dollars to finally come to the same conclusion.
I have a love/hate relationship w/ Google. They build great (including free) tools for marketers, but they have so much market share (search/browser/...) they can essentially almost force any change they want in terms of web standards. They need more competition for sure.