Google Search's Internal Engineering Documentation Has Leaked (1.Viewing)

Google denies using some factors for ranking, but the leaked documents show they do. Clicks are a factor in ranking. Links are still important, and Google considers the quality of the links pointing to a site.

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• Exact Match Domains Demotion – In late 2012, Matt Cutts announced that exact match domains would not get as much value as they did historically. There is a specific feature for their demotion.

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Domain Registration Info is Stored About the Pages​

It’s been a long running conspiracy theory that Google’s status as a registrar feeds the algorithm. We can upgrade to a conspiracy fact. They store the latest registration information on a composite document level.

As previously discussed, this is likely used to inform sandboxing of new content. It may also be used to sandbox a previously registered domain that has changed ownership. I suspect the weight on this has been recently turned up with the introduction of the expired domain abuse spam policy.

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rlm said:

Interesting. That could hurt the values of some of these crappy TBR domains we see get run up beyond any normal reseller value.

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