NFT Rewards Program (1 Viewing)

MicahDomains · Sep 29, 2022

Starbucks plans launch of NFT rewards program. It's a start.

Domains are generic but may provide opportunity for review site or industry coverage of NFT reward programs in Canada. Or could be used by vendor that manages NFT reward programs.

MapleDots · Sep 29, 2022

Did not read the article yet...

So what types of NFT's are they giving away?

Any examples?

I hear NFT's are going cheap lately

MicahDomains · Sep 29, 2022

"The new experience combines the company’s successful Starbucks Rewards loyalty program with an NFT platform, allowing its customers to both earn and purchase digital assets that unlock exclusive experiences and rewards."

"The company is not yet ready to share what its NFTs will cost or how many will be available at launch, saying these are decisions that are still being ironed out. However, the various “stamps” (NFTs) will include a point value based on their rarity and can be bought or sold among Starbucks Odyessy members in the marketplace, with the ownership secured on the blockchain."

"The artwork on the NFTs is being co-created by Starbucks and outside artists, and a portion of the proceeds from the sale of the limited-edition collectibles will be donated to support causes chosen by Starbucks employees and customers. By collecting the stamps, members will gain points that can unlock exclusive benefits."

Starbucks details its blockchain-based loyalty platform and NFT community, Starbucks Odyssey

MicahDomains · Dec 13, 2022

Starbucks has officially launched their beta version of Starbucks Odyssey, an NFT-tied extension to its existing loyalty program.

Another Interesting article here: Are NFTs the New Loyalty Cards? Starbucks Thinks So
Quote from the article

...the objective of the game is to “get as many points as you can” by engaging in “journeys,” or challenges, and leveling up.

Some examples of journeys, according to Brotman, include “going to a Starbucks store you’ve never been to this week, or trying a Starbucks drink you’ve never tried,” or watching a video on Starbucks’ agronomy practices at a company farm in Costa Rica.

When users complete these journeys, they earn the right to claim a Polygon-based NFT collectible known as a stamp, which also has points embedded in the metadata. In the case a user wants to buy more points, collectibles can be traded on a secondary marketplace built into the Odyssey platform by Nifty Gateway.

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NFT Rewards Program (1 Viewing)

MicahDomains

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