The creator of an app for adult entertainment creators is suing a company that adopted a very similar name shortly after it filed trademark applications.
It will be interesting to see who wins this one because in my opinion Peachly.com could be in trouble.
If it were just a porn site then I do not think there would be an issue but apparently they have the same concept which could sink peachly. You would figure the domain owner would have more common sense than to copy the entire business motto.