- Nov 4, 2020
I have been involved with the sale of a particular product line for my online store for a number of years.
For those of you that don't know, I run a few online stores and they are getting bigger and bigger with my highest volume store now approaching two million in annual sales.
The store has a number of product lines but there is one I am heavily involved with and I decided to check and see if I could purchase the .ca to target traffic.
The product has a 4 word name (Protocol for Life Balance) and I decided to buy the first word .ca (Protocol) which is the most recognizable part of the brand name.
Going online I saw the domain.ca was no longer in use but used to be a viable website.
I used the CIRA contact form to contact the owner and made an offer for 5k, the owner of the domain contacted me the next day and said the offer was reasonable and we have a deal.
I sent him one email transfer for 3k, he sent me the transfer code and the next day I sent the final 2k.
Smooth as butter
Make a fair offer and you will be treated fairly in return.
PS. Now I forward the one word .ca to that specific product line on the online store, it has increased traffic exponentially.
See it in use here: protocol.ca