"Show us your Regina" (1.Viewing)

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Esdiel

Esdiel

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"Last week Tourism Regina rebranded to Experience Regina and unveiled several new slogans like ‘Show us your Regina’ and ‘The city that rhymes with fun.’ The campaign prompted heavy criticism and backlash. Andrew Chang looks at what went wrong."

 
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It's an interesting/funny branding story by itself but I found it particularly funny because I won ReginaHealth (in .ca) just a few TBRs ago (from the blocked list). It wasn't the angle I was going for when I decided to bid for the name.
 
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