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Sleep Country acquiring Hush Blankets

theinvestor

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Sleep Country Canada buying weighted blanket company Hush Blankets

https://globalnews.ca/news/8277076/sleep-country-canada-hush-blankets-acquisition/amp/

Sleep Country Canada Holdings Inc. has signed a deal to buy Hush Blankets, a direct-to-consumer seller of weighted blankets, pillows, sheets and bed-in-a-box mattresses.

Under the deal, Sleep Country will acquire a 52 per cent stake in Hush for $25 million.

The company has also agreed to buy the other 48 per cent in annual 16 percentage point stake increments starting March 31, 2023, at a price based on the business’s financial performance.

Hush was founded in 2017 by Lior Ohayon and Aaron Spivak and launched a weighted blanket in Canada in 2018.

Sleep Country says Hush will continue to operate as an independent business led by Ohayon and Spivak and a board including senior management from Sleep Country and Hush.
 

rlm

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Pretty awesome outcome for Ohayon and Spivak. Cash out and protect your future, work long enough to see the deal through, then go enjoy some life! The retirement countdown clock is at 3 years and counting down for those two.

It would be interesting to hear them talk about how much that domain name helped them make this deal. I'm sure it added credibility and helped bring the business on to sleepcountry's radar.
 

theinvestor

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rlm said:
Pretty awesome outcome for Ohayon and Spivak. Cash out and protect your future, work long enough to see the deal through, then go enjoy some life! The retirement countdown clock is at 3 years and counting down for those two.

It would be interesting to hear them talk about how much that domain name helped them make this deal. I'm sure it added credibility and helped bring the business on to sleepcountry's radar.

I have a feeling it was on their radar because of how quickly they were growing. I see them being advertised everywhere and recently I even saw them being sold in Toys R us. I think this acquisition will just propel them even more.
 
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DomainRecap

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rlm said:
It would be interesting to hear them talk about how much that domain name helped them make this deal. I'm sure it added credibility and helped bring the business on to sleepcountry's radar.

I've read several articles on the direct correlation between "company upgrades to premium domain - growth and reputation increases - buyout by larger entity".
 
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