- Nov 4, 2020
DANIEL NEGARI IS the founder of .XYZ, the company that acts as the registry operator for the .xyz domain. When I interviewed him for WIRED's April issue, he told me, “We end the alphabet in ‘xyz’ and we should end domain names the same way.”
It turns out someone agrees with him. Yesterday, Google’s new holding company, Alphabet, revealed that it is making its online home at abc.xyz—a move that could signal an end to .com dominance for good.
Negari launched .XYZ last year to get into the generic top-level domain business. What are gTLDs? Whatever follows the “dot” in a URL: Most notably, “.com,” a term that has come to symbolize a whole lot more than a punctuation mark and three letters might suggest.
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