The Perils of a .xyz Domain - Fantastic Article (1 Viewing)

What if I told you there was a way to instantly increase your email deliverability, website accessibility, the number of social media posts, and the customer perception of your brand? We just did exactly that by switching our primary domain from spot.xyz to spotvirtual.com.

Initially, the allure of a four-letter domain was strong. The .xyz extension was also fitting–Spot being a 3d virtual workplace in the browser–as it pertains to the multi-dimensional nature of our product. Moreover, surely choosing the same top-level domain as Google’s parent company, Alphabet, has been using for years is a relatively safe choice for our application? Unsurprisingly, this turns out to not be the case.

Not all top-level domains (TLDs) are created equal and some are much worse than others. We suspected as much, but we didn’t know how to quantify the risk when we were making this decision. In this post we lay out the impacts that having a .xyz was having on our business and hope to simplify the decision for other companies in the future.


Read the whole article...
https://www.spotvirtual.com/blog/the-perils-of-an-xyz-domain/