These domains are NOT for sale (2.Viewing)

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People occasionally email me about buying the domain milk.comfrom me. I used to respond to such requests with, "How much are youoffering?" These days, if you don't mention a number, I probably won't mailyou back. However, let me warn you that I like the name and I have areasonably well-paying job, so it'll have to be a pretty damn good offer.Note that a number (in whole U.S. dollars) which includes fewer than 8significant digits to the left of the decimal point does not constitute"pretty damn good" in my book. That is, if you're not offering $10 million,I'm not interested.


Many people ignore the above and still seem to insist that I should bewilling to take less. Keeping in mind that, as I said, I like the name,realize now that if I'm going to sell out, I'm going to do it right.Furthermore, I've done my research.


According totheirinformation website, the National Fluid Milk Processor Promotion Program(Wikipedia)had annual revenues of approximately $103 million in 2012(copyof the 2012 report).They use thisto fund various marketing efforts, including a couple of ad campaigns, amongother things. Clearly, if these guys wanted it, they could afford to buy thedomain.


I don't have an official link for the California Milk Processor Board,but according to this article in theUC Davis Innovator, in 1999 their revenues were a more modest$27 million a year, which they use for the "got milk?" ad campaign amongother things. Maybe it'd be a bit more of a stretch for them compared totheir national counterpart, but they could afford the domain too if theywanted it badly enough.

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