What influences the way Canadians shop online? (1.Viewing)

As a Canadian online business in an increasingly competitive marketplace, you already know it’s hard to attract shoppers. So what is it you need to do to stand out? How do you encourage loyal customers to buy more? How do you find the shoppers who help businesses thrive? You need to know why they buy. Understanding shopper behaviour will help get the most from your online investment. When you know what influences them, you can focus on what will create the biggest impact for you.

In 2019, we surveyed 5,000 Canadians who made online purchases in the last year to find out what’s important to them when shopping online. Each year in this e-commerce report, we bring you the data insights from our research, so you always have the information you need, and know where to focus to grow a strong business.

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