It seems in the domain industry (and others) that customer retention is not as important as customer acquisition.
Register a domain...get a deal. Transfer a domain in to a new registrar...get a deal. Renew a domain with your existing registrar ...nothing...crickets.
And I find this true with many things today.
My cell phone.... I have never had it with one company for more than 2 years. I primarily use 2 companies and every time it comes up for renewal it goes to another company as even the existing company’s “loyalty” department’s rate is usually out by a lot compared to going to the other one.
I am a semi-retired chef and being in the food business for over 50 years(yes I’m old
)where customer retention is really important, I find this business model baffling.