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Why Companies Are 'Debranding' [Logos] (1 Viewing)

MapleDots

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Nice video, I actually took all that into consideration when I launched the new dn.ca software and opted for no logo.

The previous site had a logo, remember this?



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Now it's this


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So I took the whole flat logo thing into consideration and considering the FAVICON is now the most important part of the logo simplicity is the key.
 

Esdiel

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Good choice. It could still be considered a logo though, it just doesn’t have any icon(s) or any special features/effects. It’s simplistic, which often looks more professional (or is that just the current trend?).

I like how they include all the GD logos over the years as an example in the video too:

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He also characterizes Godaddy’s logo as evolving from "wacky to bland" lol.... which is true... and it actually has some similarities to the airbnb logo just above it.

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