Why Hyphens Aren't Used in Domain Names Anymore (1.Viewing)

A consideration that caused hyphenated domain names to fall out of favor is that they have an untrustworthy appearance and that can work against conversion rates because trustworthiness is an important factor for conversions,” Mueller continued. “Lastly, hyphenated domain names look tacky. Why go with tacky when a brandable domain is easier for building trust and conversions?”

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Read more: Google’s John Mueller on Why Hyphens Aren’t Used in Domain Names Anymore | Strategic Revenue - Domain and Internet News

I live in a twin city called Kitchener-Waterloo and everywhere you look it is spelled with a hyphen so I acquired the domain name Kitchener-Waterloo.com which compliments the other two I have, Kitchener.com & Waterloo.com

You could say I basically own my home town

Some companies use a hyphen in their name like Mercedes-Benz.ca

Germany is huge for the hyphenated market, I have often seen webmasters pass on the non hyphenated name in favour of a hyphen.

If you want to see a nice forum of German Domain names you can visit: domainfragen.de

domainfragen translates to Domain Questions.