Squarespace buys Google Domains for $180 million (2 Viewing)

Squarespace completes Google Domains acquisition​




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Read more: Squarespace completes Google Domains acquisition - Domain Name Wire | Domain Name News
 
MapleDots said:
I predicted this would happen, the GoogleDomain exodus will be intense, in the end what did SquareSpace actually get for the money?

Anyone know how to check how many domains are currently still at GoogleDomains?
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They don't care about the money they'll make from domain renewals. Like Wix or Shopify, Squarespace makes majority of it's money through their website builder. Even if they're only able to convert 1% of the 10 million domains they've acquired, that's an extra $36,000,000 in annual revenue.
 
mcm said:
They don't care about the money they'll make from domain renewals. Like Wix or Shopify, Squarespace makes majority of it's money through their website builder. Even if they're only able to convert 1% of the 10 million domains they've acquired, that's an extra $36,000,000 in annual revenue.
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But it's much much easier to change your registrar than to change your hosting... Even 1% conversion could be a pipe dream.
 
rlm said:
But it's much much easier to change your registrar than to change your hosting... Even 1% conversion could be a pipe dream.
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This is a domaining forum. While you and I might move our domains away from Squarespace, the average customer is complacent and couldn't care less who their registrar is. WordPress offers free transfers, the community hypes it up, and yet they've only converted a measly 0.04% of the acquired customer base.

Do not forget these SaaS companies live and breathe customer attrition.
 
rlm said:
But it's much much easier to change your registrar than to change your hosting... Even 1% conversion could be a pipe dream.
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I am part of some pretty large developer groups, everyone I know using google domains is or has left. Developers used google domains for specific reasons. Once the domains sits at squarespace the reason to stay with google domains is done and you can save money going elsewhere.

I was paying $17 CAD for my domains there and now pay 11 at whc.

No reason to stay, the only reason was the google integration with google services.
 
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Again, the average customer isn't hardcore into domains. A layman isn't going through the hassle of transferring their website, email and other services to save a few bucks a year.

Does anyone here truly think Squarespace, a no-code website builder, is trying to appease developers?
 
Cost of revenue increased $55 million in the year versus 2022 primarily due to domain registrations fees associated with the Google Domains Asset Acquisition. Generally, domain subscriptions are annual, paid up front and we recognize associated revenue ratably over the course of twelve months. We pay costs associated with domain registration upon renewal, thus we expect the headwind to cost of revenue to continue through the first annual renewal period for our Acquired Domain Assets.
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We expect revenue to be in the range of $1,170 million to $1,190 million, representing a year-over-year growth rate range of 16 - 18% vs. 2023, which includes contributions in the range of $85 million to $88 million related to our acquisition of Google Domains Assets.
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Squarespace is expecting $85m in annual revenue from the acquisition, while continuing to honor Google Domains previous renewal price until at least September 2024.
 
NewsBot said:

Squarespace reverses trend, and a year-over-year look at .com by registrar​


Squarespace reverses trend, and a year-over-year look at .com by registrar - Domain Name Wire | Domain Name News
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It's a blip, google domain admins are going to kep leaving, I don't know of one domain admin from my circle that stayed with squarespace after the google fiasco.

Squarespace will grow on the consumer end but admins that depend on their websites will be very cautious especially with the price gauging happening there.
 
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