Today, we see successful companies using modified names, different extensions, or even relying more on apps and platforms than their main domain.
If you were launching a serious brand today, not just a hobby project, would you move forward without owning the exact-match domain?
2025 has been a year full of shifts and surprises in the domain industry. From price hikes to new TLDs, regulatory changes, and new trends like AI-driven domains.
So what’s the biggest event or change that made you rethink your investment strategy this year?
HI, Artashes
What’s interesting here isn’t raw backlink volume, but the institutional footprint behind them.
And appraisal tools usually miss that distinction, yet buyers paying up are betting on whether this kind of legacy credibility can still be activated.
Yeah, renewing is a solid baseline, and many people use that time to observe how a name naturally gains meaning or relevance.
Yeah, bidders still deal with uncertainty and time costs, which influences how expired auctions really play out.
Right now, when a domain expires, it enters a system that treats it basically like abandoned property. It gets auctioned, recycled, or picked up by whoever's fastest.
But a lot of people argue that domains, especially branded ones, feel more like intellectual property.
So what's the right way...
Great to hear perspectives from someone outside the domain world.
I’m curious, have any skills from construction carried over and actually helped you in domaining?
Yeah, the portfolio matters, but market depth ultimately decides whether you’re investing or just guessing.
If you buy a lottery ticket that’s guaranteed to win, doesn’t that basically make it a check lol? :D
Sure, high quality raises value, but clearer use-cases often matter more than pure...
HI, there. I’ve been thinking about this a lot lately.
Do you think domaining works more like real estate, where research and patience pay off? Or does it feel more like gambling, where timing and luck matter more than skill?
Have you had moments that made you switch sides?
Hope it becomes one of your special memories this year too!
Honestly the extension that surprised us the most this year was .IO :geek:
It just kept climbing, too. Every time we checked the numbers there were more AI teams more indie founders and more global startups picking it up.
It’s got...