NFT Rewards Program (1.Viewing)

  • Topic Starter Topic Starter MicahDomains
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"The new experience combines the company’s successful Starbucks Rewards loyalty program with an NFT platform, allowing its customers to both earn and purchase digital assets that unlock exclusive experiences and rewards."

"The company is not yet ready to share what its NFTs will cost or how many will be available at launch, saying these are decisions that are still being ironed out. However, the various “stamps” (NFTs) will include a point value based on their rarity and can be bought or sold among Starbucks Odyessy members in the marketplace, with the ownership secured on the blockchain."

"The artwork on the NFTs is being co-created by Starbucks and outside artists, and a portion of the proceeds from the sale of the limited-edition collectibles will be donated to support causes chosen by Starbucks employees and customers. By collecting the stamps, members will gain points that can unlock exclusive benefits."

Starbucks details its blockchain-based loyalty platform and NFT community, Starbucks Odyssey
 
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