Interesting Domains on the TTC (4.Viewing)

CanuckDomains · Mar 27, 2024

DomainRecap · Mar 27, 2024

Quite amusing to see them spending 10's of thousands on ads like that while owning such crappy domains.

silentg · Mar 27, 2024

Here’s What TTC Advertising Costs…
Here's What TTC Advertising Costs... - Little Dragon Media

DomainRecap · Mar 27, 2024

silentg said:
Here’s What TTC Advertising Costs…

It's certainly not cheap and that doesn't even include the ad design costs, which depending on how detailed you want, can also get pretty high.

Those small interior ads have also jumped, with quotes from $5,600 to $34,000. Whoa!

rlm · Mar 27, 2024

silentg said:
Here’s What TTC Advertising Costs…
Here's What TTC Advertising Costs... - Little Dragon Media

Thanks, that's a great resource and really puts the cost of premium domain ownership into the chump-change category. I've periodically used advertising prices as a comparison to domain names and it makes for a really strong argument for the long term value of a domain name - provided its a business that advertises.

DomainRecap · Mar 27, 2024

And having a good company and paying a lot of money to advertise it using a crappy domain just doesn't have the same impact. It's like a guy with a great CV walking into an interview dressed like a bum and sucking on a bottle in a paper bag. It doesn't give the best impression.

For example, imagine that big bus station ad for expresscarandtruckrental.ca using say... express.ca (owned but not used by express.com) or even expressrental.ca (available for handreg). I've heard this from ad guys and I believe it, that people do not register or remember long and convoluted domains in ads or other promotions.

12 letters is the accepted maximum for recall and 10 or less is even better. There are other factors such as the number of words (a slightly-longer 2-word domain is better than a shorter 4-word) along with the impact and recognition factor of the words, but generally speaking, shorter is better.

So spending a lot of money to advertise using some 24-letter monstrosity like expresscarandtruckrental.ca is kind of a waste of that big pile of money.