RedRider
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Google is going to stop using country-code TLDs for its web sites around the world.
The company said today that “country-level domains are no longer necessary” because it’s become so good at localization that it doesn’t need to have search users visit their local ccTLD domain to figure out where they are.
All of its ccTLD sites will start redirecting to google.com over the coming months, Google said in a blog post. The only impact users will see is having to re-enter search preferences, it said.
The move is a bit of a blow, albeit a bearable one, to ccTLD registries, which will no longer have their brand associated with the internet’s most-popular web service. Google.com is already the most-visited domain in the world.
The company said today that “country-level domains are no longer necessary” because it’s become so good at localization that it doesn’t need to have search users visit their local ccTLD domain to figure out where they are.
All of its ccTLD sites will start redirecting to google.com over the coming months, Google said in a blog post. The only impact users will see is having to re-enter search preferences, it said.
The move is a bit of a blow, albeit a bearable one, to ccTLD registries, which will no longer have their brand associated with the internet’s most-popular web service. Google.com is already the most-visited domain in the world.
there goes the profit margin
