There’s been a lot of debate lately about .ai domains. Some say the hype is cooling off. Others believe we’re only getting started.
But to me, that’s not the most important question.
The real story isn’t whether .ai is nearing its peak. It’s what .ai has already unlocked, and how that shift is quietly changing how founders think about naming.
Because no matter where we are in the .ai cycle, one thing is clear: it expanded the naming playbook. And that shift is here to stay.
