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The Domain Boom That Made .COM Stronger
There’s a common belief floating around the startup world that with the explosion of new domain extensions (.ai, .club, .xyz, .whatever), .com doesn't matter as much anymore. But one has to question whether that sentiment is actually true. In our opinion, the flood of new TLDs has only made .com domains more valuable. Not because it’s harder to start on a .com, but because it’s become the clear destination once a company gets traction while using a “starter” TLD.The Upgrade Effect
The proliferation of new extensions has lowered the barrier to entry for companies to get off the ground. You can spin up Tuscany.ai or Tuscany.club or Tuscany.horse in minutes. You can launch something quickly, stay on brand, and avoid spending big money on the .com upfront. But here’s where things get interesting: once these businesses find traction, they all start eyeing the same destination: Tuscany.com. The original. The default in customers’ minds.Read more: How New TLDs Are Making .COM Domains Even More Expensive
