How to sell a .CA - Let me guide you (1.Viewing)

Use Red.ca as an example


Everyone is using Marketplaces like spaceship, Afternic and such to try and sell .CA domains when in reality only a tiny percent of all .CA's are sold on market places.

It's no secret I prefer to use my own landers to sell my .CA's and I have a few rules that my lander has to abide by to assure maximum interaction with potential clients.

Here are my rules in no particular order...

• The lander must immediately show the domain is for sale
• The lander must have a PURE address in the address bar, domain.ca
• Nothing like domain.ca/lander
• The domain name must be the only thing in the tab title, nothing else
• You should have an identifiable favicon
• It should be apparent you are dealing in Canada using CAD
• The page should be clean, clean, clean and be clearly marked that domain sales is what you do
• You should have a "number of years in business" preferably in the lower trademark
• The page should load super fast
• Your email address should be clearly visible in case someone wants to open a friendly chat
• Show your email as sales@domain.ca to show exactly what you do
• Have an uncluttered super fast contact form (I have two, will explain later)
• Make sure your page is mobile ready (I cant believe I still have to say that)
• The vast majority of contact starts on mobile
• Mark your domain clearly as "Offer to Purchase" or "Buy Now"
• Offer "Lease to Own" interest free as part of your negotiations
• Engage most every inquiry, if not only with a polite decline.
• Make sure the potential client does not have to answer CAPTCHA, some of them are too complex
• Make sure you have proper Webstats (I use Umami)
• I know every visit, every click, how many times you visited
• I know country, region, city, browser, language and if it was mobile or desktop
• I know when you did not complete my contact form
• Information is your friend, I can go back months and months in stats to see how often you visited
• E-Transfer is your friend, use it to get paid.
• Use Wise as a receiving account, they have the lowest conversion rates for foreign currency
• Use wire transfer for larger sales, wire it to your Wise account to easily convert
• Pull out of Wise free of charge from any major bank by attaching accounts
• Don't pay commission to someone else for what you can do by yourself
• Make sure you are using SSL, nobody trusts someone exchanging cash without it

Visit RED.ca and try my lander and form, don't be shy, see the speed and performance for yourself.

Just put TEST in the comment section

RED.ca

Now for the fun stuff....



My old contact form


Plain = mapledots.ca/inquiry

Loaded = mapledots.ca/inquiry/?domain=red.ca



My new contact form


Plain = mapledots.ca/offer

Loaded = mapledots.ca/offer/?domain=red.ca



Engagement on the new contact form has almost doubled because its so short and not a lot of information has to be inserted. The client does not have to login like at spaceship or fill out a captcha like at Bodis, nor do they have to engage in a foreign chat like at saw. It's straight to email where you can chat.



My spam automatically seem to understand which forms are spam, all the Chinese and Indian scam inquiries seem to filter into a special folder and the real ones are in my inbox so my spam filters are working insanely good.



The main part is I use mapledots.ca/offer for initial contact but as I get serious for my 5k+ domains I ask the end user to fill out mapledots.ca/inquiry which is a much more detailed contact form but I found this was scaring away some clients previously so the new simple one has solved that.








Visit RED.ca and try my lander and form, don't be shy, see the speed and performance for yourself.

Just put TEST in the comment section

RED.ca

This is why I can't give up my landers, my Umami Webstats are live and punching in Pandora.ca for yesterday shows me exactly the cities that are visiting.

And the countries





The importance of having the landers mobile friendly






What regions are visiting







What languages are spoken






Having the stats update with how many visitors and from what country once daily on spaceship does not cut it when you have everything at your fingertips with REAL Webstats. I can tell the minute someone visits. My form gives me your IP, I then correlate to my stats, focus in and can see every time you visit the URL. It provides strength during the negotiations.

Kid yourself not, Huge Domains uses even more complex stats to determine prices, you visit a few times and the odds are great the selling price will be adjusted up.

An addition here...

With most marketplaces you get very few stats, mostly simple like how many visitors per day if you are lucky.

So when you get a spaceship lander you get all time visitors and visitors from yesterday but visitors just tell you how many people landed on the domain, it does not tell you engagement. With my lander I can tell how many people landed on each domain and also if they have clicked the make offer button.

So with spaceship knowing how many people landed is not the same as engagement, because the form is on the same page you don't know how many clients were actually checking out the domain or just landed on it by accident.

So on my domains it may say 800 visitors in a day but it will tell me 200 clicked the offer form and lets say 3 clicked through actually submitting the form.


So for me I tend to ignore visits to the domain and am only interested in how many people actually clicked the offer button. That tells me someone is actually interested in the domain instead of just landing on it.

From there on I can look at the offer clicks and determine, what country, what region, what city, what operating system, the ip address, what device, and even what screen resolution.

Why is all that important?

It tells you if it was the same person or not and that is your best case scenario for a possible sale. It also tells you how often someone came back that made a low ball offer.

Stats are wonderful, stats are good, stats let you know what domains are active on renewal and you can check out the whole year(s) in a click when deciding to renew or not.

Remember I also have a number of different engagement forms: Offer vs Purchase forms

I can show my stats in black as well

Yesterday my domains took 7,500 visits and 89 people clicked through to the make offer page

From there on I can even see what city the stats came from

Remember Umami Cloud is free and can easily be added to your lander

us.umami.is

PS. Pro is well worth the money but the free version will get most of you what you need

Made a couple of tweaks

RED.ca

Try out the form, it now submits and sends you to my market page at DN.ca

Just put TEST in the comments section and watch how well it works.

Combined with e-transfer and Wise.com you costs on something similar is virtually nill other than a basic hosting package at about 8 bucks per month.

PS. red.ca is my forever domain, I'll probably never sell it

Making it easy for buyers to reach you and see pricing clearly can really help your .CA domains stand out.

NiceNIC said:

Making it easy for buyers to reach you and see pricing clearly can really help your .CA domains stand out.

Click to expand...

There's no pricing on the lander.