In 2026, Ro is running our first Super Bowl ad. It will feature Serena Williams and her amazing journey on Ro — her weight loss, her improved blood sugar levels, her reduction in knee pain, and the overall improvement in her health.
As I’ve shared the news with friends and family, the first question they ask, after “Is Serena as cool in person?” (the answer is unequivocally yes), is “How much did it cost?”.
