Afternic Launches Self-Brokerage And There's A Big Catch (1.Viewing)

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A Closer Look: Self-Brokerage at Afternic

Following on from key releases in 2025 including domain resubmission tool, comes Self-Brokerage.

With Self-Brokerage, domain sellers can engage directly with buyers from Custom Lander leads to facilitate a domain sale.

Utilize your negotiation skills, deep knowledge of your domain names, along with the tools and expertise provided to members of GoDaddy’s Discount Domain Club’s top tier to achieve successful domain sales.

By employing an interface modeled after Afternic’s Lead Center, users have the capability to oversee active negotiations and engage directly with prospective buyers. Key features of Self-Brokerage at Afternic include:

  • Dedicated Platform: We’ve combined the strengths of Afternic, Uniregistry, and Dan.com to launch a new Self-Brokerage platform, making it effortless to track and negotiate leads received via the Custom Lander.
  • Direct Communication: Take charge of your negotiations with personalized, direct communication with buyers through Self-Brokerage. Each negotiation features a comprehensive timeline of messages and key events from start to finish.
  • Real-time Updates: Stay in the loop with instant message notifications. Both you and the buyer will receive updates in real-time, ensuring seamless communication.
  • Buyer Experience at GoDaddy: Buyers can enjoy direct negotiations through their own version of Self-Brokerage, hosted at GoDaddy, enhancing their confidence throughout the domain purchase process.
  • Broker-backed: At any point, you can call upon our expert brokers to assist in closing a deal – at no additional cost.

Once a sale is agreed upon and the buyer pays, our Transaction Assurance system will handle the closing process, with standard commission fees applicable.

Introducing Self-Brokerage: Negotiate Your Sales at Afternic! - Afternic Blog

It's only available to DDC members:
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"with standard commission fees applicable." So it's still 15%, 20%, 25% depending on your nameservers, using Boost, etc?

After making the work less for them by doing your own brokering.

Amazing the length of a post and steps they have to do to explain it. Even a video made on how to set it up. With Dan it was just simple and intuitive.
 
I will guarantee you the communication is monitored like on Sedo. No communication of personal details etc.
I wouldn't have an issue with this if fees were lower and DDC wasn't required. Right now it's all take and no give.
 

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