
Alo Yoga first tried to get the domain name in a UDRP case in 2017. The panel found that Alo was trying to reverse hijack the domain name because it was registered before the yoga company existed.
the domain owner didn’t respond to the lawsuit and lost the domain.
https://domainnamewire.com/wp-content/alo.pdf
Alo Yoga wins valuable alo.com domain name through cybersquatting lawsuit - Domain Name Wire | Domain Name News