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The Colombian government has put the contract to run .co out for bidding, and it looks like the successful registry could make as much as $77 million over the lifetime of the deal.
GoDaddy currently runs .co through its subsidiary .CO Internet, which it acquired when in bought Neustar five years ago. The government’s RFP does not rule out the incumbent reapplying despite some friction in the past.
It’s no simply a back-end registry services deal. The successful registry will have to be the public face of .co too, handling front-of-house services and marketing as well.
Read more: .co deal worth $77 million up for grabs - Domain Incite