DomainEasy Launches an Ambitious Platform (9.Viewing)

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With GoDaddy acquiring innovative domain sales platform DAN.com and merging it into their own Afternic.com, buyers and sellers saw one of their favorite venues go away, however new options are already starting to surface. One of the most promising among those, DomainEasy.com, has just launched. Founded by industry veteran Sam Dennis, DomainEasy will draw immediate attention with their 0% commission rate for sellers but that is just part of a comprehensive suite of features and services the start-up is offering.
DomainEasy Launches an Ambitious Platform That Offers a New Option for Fans of Departing DAN.com
 
This looks like a trap because they charge no commissions to buyers or sellers and only make money if the seller chooses to use a broker or the buyer chooses a leasing option - the seller also takes home 50% of the lease surcharges, which ramp up pretty fast.

Makes you wonder how DomainEasy will make any money.

There is also a 3.5% fee to sellers (or $50 for bank transfer) if the buyer used a credit card, which doesn't seem so bad until you see a '9% 0%' notation on the seller commission rate, which makes the 0% commission look like a short-term offer. If it ever reverts to 9%, then you're paying 12.5% commission for credit card transactions.
 
Building yet another marketplace is just one part of the equation, and arguably the easiest. Getting inventory onto that platform takes a lot of effort, as does attracting eyeballs to said new marketplace. Good luck to these new marketplace entrants.
 
Building yet another marketplace is just one part of the equation, and arguably the easiest. Getting inventory onto that platform takes a lot of effort, as does attracting eyeballs to said new marketplace. Good luck to these new marketplace entrants.

Not to mention people (like me) are getting very tired of investing extensive time and effort into these companies and then either have them be bought out, or shut down, or crank commissions and fees, etc. A lot of people gave their blood, sweat and tears to make Dan what they were, only for those #$%&@'s to use our sweat equity to sell out to GoDaddy.

Never again!
 
Hi Guys
Sam Dennis :)
I have been a long time investor of domains and many of the larger domain owners know me well ;)
Investments.org is how many might know me.. and I am Canadain as well :) so I do have some nice .ca names as well

I will post my into I did on Namepro's here:
I can't really spend much time these days on the forums, but I will do my best to check in.


I wanted to do a small post about DomainEasy as I am the founder and am very proud of the amount of work we have put inot the project so far but also to give a bit of the back story.

i’ve been a domain seller for over 20 years, but domains have always been a side venture while I focused on other businesses. I relied heavily on brokers and platforms like DomainNameSales to manage my portfolio, allowing me the freedom to focus on my primary ventures and spend more time with my family.

In recent years, I served as the Chief Revenue Officer for a large crypto exchange in Canada. After the company went public, I decided to take a step back and explore my next move. It was around this time that I learned DomainNameSales would be shutting down. I searched for a comparable platform but couldn’t find one that met my needs. So, I reached out to friends and fellow domain investors, and that’s how DomainEasy was born.

At DomainEasy, we’ve combined some of the best features from DomainNameSales—professional lead management, templated responses, and broker collaboration—and enhanced them with a modern tech stack and user interface. Plus, we added new features like "Buy It Now," "Make an Offer," and "Lease to Own."

Over the last year, we’ve focused on building a platform for three key user groups:

  • Buyers: We’re simplifying the buying process to cater to your needs. Buyers are our top priority, and we continually adapt the platform for you.
  • Sellers: Our mission is to help you sell more domains with less effort.
  • Brokers/Brokerages: DomainEasy offers flexibility. You can work with multiple brokers across your portfolio, or choose to manage everything yourself.
We’ve kept a few features under wraps while we focus on the core launch, "For Sale by Owner." The essence of DomainEasy is choice—we give domain owners the freedom to choose the services that best suit their needs. Whether you want to change your nameservers, work with different brokers, or sell independently, DomainEasy empowers you to make the decision that works for you.

Stay tuned for more updates in the coming weeks, particularly on how brokers and brokerages can get the most out of our platform. We can’t wait to share what’s next!

Feel free to reach out to me on LinkedIn
Sam Dennis - Toronto, Ontario, Canada | Professional Profile | LinkedIn


All the best,
Sam Dennis
 
We have a solid group of investors behind the project, and although I can't promise that we will maintain a 0% commission forever, we don't have any plans to change that anytime soon.

Our goal is to grow and develop more features that help you, the domain owner, sell more domains. We currently have a few ways we generate revenue on the platform, and we plan to expand those in the coming months.

When I was deciding on how to price the platform, I chose 0% because there were a few new competitors charging 9-15%, and I felt that 0% was a very aggressive number to go with. :)

Truly, the platform was made by domain investors for domain investors.

We have investors with over 1 million domains, and then there's little old me with 3,000+ domains.

Our goal is to be part of your domain solution. I use the platform for some of my more expensive domains, like willow.com. The leads for this domains are actually managed by a brokerage on the platform, as I don't handle my own sales.

I also use Afternic for certain domains and Atom.com for others.

We are really about giving domain owners more choice in how they sell their domains, and we hope to be a key part of that process.
 
Welcome to DN.ca Sam!

Bring on the competition. Dan made GoDaddy react but domainers ended losing because of the acquisition. And now there are new players and waiting for them to react.
 
Good to have you and I have come across you in the good old days with the .CA acquisitions and in TBR. Good to have you and to hear about your story. All the best with DomainEasy.
 
Just tried it on one of mine

Mothrs.com is for sale. Buy it today!

Zero commission (at least for now) WOW

A strong new contender against SAW.com

SAW has more customer metrics but I see a number of better and faster features at DomainEasy.com

Maybe we need to do a similar review as I did on SAW

PS. The security certificate was almost instant for me and can take days (almost a week) at SAW because they are done manually.
 
This looks interesting, especially with GoDaddy shutting down Dan.com while providing no viable alternative.

Like @DomainRecap said, it's annoying to put effort into a new system only for it to change or be bought out.

So, let me ask this question - what is the long term path to generate revenue?

Obviously, it's a business venture and not a charity so 0% probably is not going to last forever.

@investmentsorg

Thanks,
Brad
 

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