DomainEasy Launches an Ambitious Platform (1.Viewing)

silentg

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With GoDaddy acquiring innovative domain sales platform DAN.com and merging it into their own Afternic.com, buyers and sellers saw one of their favorite venues go away, however new options are already starting to surface. One of the most promising among those, DomainEasy.com, has just launched. Founded by industry veteran Sam Dennis, DomainEasy will draw immediate attention with their 0% commission rate for sellers but that is just part of a comprehensive suite of features and services the start-up is offering.
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DomainEasy Launches an Ambitious Platform That Offers a New Option for Fans of Departing DAN.com
 
This looks like a trap because they charge no commissions to buyers or sellers and only make money if the seller chooses to use a broker or the buyer chooses a leasing option - the seller also takes home 50% of the lease surcharges, which ramp up pretty fast.

Makes you wonder how DomainEasy will make any money.

There is also a 3.5% fee to sellers (or $50 for bank transfer) if the buyer used a credit card, which doesn't seem so bad until you see a '9% 0%' notation on the seller commission rate, which makes the 0% commission look like a short-term offer. If it ever reverts to 9%, then you're paying 12.5% commission for credit card transactions.
 
Building yet another marketplace is just one part of the equation, and arguably the easiest. Getting inventory onto that platform takes a lot of effort, as does attracting eyeballs to said new marketplace. Good luck to these new marketplace entrants.
 
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