How do you price your .ca domains? (1.Viewing)

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Wanted to get insight from the pros here on how domain name pricing is done.

What would your price be if:
1. You hand registered it
2. You won it from an auction
3. You bought it from another domainer

Is there a floor price that you’d set or is there a multiplier for the money you spent on it? And how do you avoid overpricing it?

Any info would be much appreciated. Thanks!
 
1. Hand reg 1-3k
2. Auction - Usually try to get 5k
3. I spend a lot on domains so for me that price has no ceiling and is highly dependent on who is buying the domain.

For point #3, don't sell a premium domains unless mapledots.ca/inquiry is filled out.
I will set the selling price based on the net value of the company and I am not afraid to ask 10% of the .com value for a one word.
 
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I will set the selling price based on the net value of the company and I am not afraid to ask 10% of the .com value for a one word.
Would you say the .com value is based on previous sales reported on Namebio? And if not previously sold, is GoDaddy valuator reliable?

Thanks for the info MapleDots @MapleDots! Those are very helpful. Sorry, I did not know how to insert a line/space on top of a quoted message, so the thank you came last.
 
Would you say the .com value is based on previous sales reported on Namebio? And if not previously sold, is GoDaddy valuator reliable?

No they are totally unreliable when it comes to valuing one word domains.
I base it on my experience and what other similar one word .com's have sold for.

So for my domain pink.ca I would check to see what pink.com sold for and shoot for 10%.

That is only the beginning though because you have to factor in that domains are getting more valuable every year and if pink.com sold 3 years ago I would still have to consider the inflationary aspect by comparing it to sales of other colours that are more current.

Then lastly if I am dealing with a billion dollar LLC company then all cards are off the table, I might involve someone like MaiTaiMan @MaiTaiMan (Bill Sweetman) of Name Ninja to see how I can maximize my profit.
 
First off, how I bought it really has nothing to do with how I price it. Don't let the fact that you paid $11 for a domain and someone offers you 100x entice you on a rate of return level when you could get 500x or 1000x. And on the flip side, if you overpaid for something and now you realize the domain isn't as useful or popular as you thought, don't let that sway you from accepting a smaller profit either.

I price it based on a variety of factors including popularity of the term, length, ease of spelling, memorability, comparative sales data, etc. Any comparative data I can find is useful.

And personally, unless its a junk domain you're trying to liquidate since you're not going to renew it, price everything at at least $2500 at the lowest end. Even the smallest business should be able to justify that much (IMO), if not, they probably shouldn't be in business. Try and get a down payment and let them make payments before you negotiate down on the price too, unless its just a small token 10% discount or something.

You want to sell to businesses, not hobbyists or for personal use. Think about all the expenses a business incurs, a domain name, their brand name, is arguably one of the most important aspects. Price it like that. Its just a one-time expense after all. Compare that to how expensive office rental is, vehicle leases, equipment leases such as servers, phone lines, internet, etc.

Shaw Business Internet plans are from $115 to $195 per month. That's $1380 to $2340 per year. Just for an internet connection. Their domain & brand should be worth MUCH more than that, no?

Those free valuations are entertaining to look at, but when I compare the GoDaddy valuation on my sold domains to the actual prices sold, they are way low. I find that the Graen.com or Saw.com valuations are more comparable to my actual sales. But even then, sometimes those are also way low.
 
Thanks for the detailed response rlm @rlm. 👍🏼

You want to sell to businesses, not hobbyists or for personal use. Think
I think this should be the mindset of every domainer to guarantee a good ROI. And having a potential buyer fill out an inquiry form like what MapleDots @MapleDots suggested separates the personal users from businesses.
 
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